The A[OC] identity
A[OC] is the public readout of the AssetShop Operating Channel: the studio and the feed in one door, where a clip is made, posted as a registered work, and paid. The mark is a channel. Two rails hold an apex and a point of light: the maker's signal, carried.
![A[OC] wordmark with the line Operating Channel, AssetShop](/estate/atlantica/brand/aoc-lockup.svg)
The mark
Built on a 96-unit grid from one stroke weight. The brackets are rails with a chamfer at the outer corners; the apex is the A; the point of light below it is the O, the aperture the channel opens. The hairline inner rails appear only in the gradient version at 48 px and above.
![A[OC] mark, gradient](/estate/atlantica/brand/aoc-mark.svg)
Mark · gradient![A[OC] app tile](/estate/atlantica/brand/aoc-mark-tile.svg)
App tile · bloom![A[OC] social avatar](/estate/atlantica/brand/aoc-avatar.svg){kind=avatar}
Social avatar![A[OC] mark, flat cyan](/estate/atlantica/brand/aoc-mark-flat.svg)
Flat · one color![A[OC] mark, white](/estate/atlantica/brand/aoc-mark-mono.svg)
Reverse · white![A[OC] mark, ink on white](/estate/atlantica/brand/aoc-mark-ink.svg)
Ink · on lightThe wordmark and the lockups
The letters are drawn, not typeset: the A and the brackets share the mark's rails, the O is drawn a little wider than the C so the two read the same size, and the C's terminals are cut on the ray from its center so the channel stays open. The readout is always written A[OC], with square brackets and no spaces.
![A[OC] wordmark](/estate/atlantica/brand/aoc-wordmark.svg)
Wordmark![A[OC] mark beside the wordmark](/estate/atlantica/brand/aoc-lockup-horizontal.svg)
Horizontal lockup![A[OC] lockup, white](/estate/atlantica/brand/aoc-lockup-mono.svg)
Lockup · reverse![A[OC] lockup, ink on white](/estate/atlantica/brand/aoc-lockup-ink.svg)
Lockup · on lightColor
The gradient runs top to bottom, SIGNAL HIGH to SIGNAL at 55 percent to DEPTH. Contrast of SIGNAL on INK is 11.4 to 1; of READOUT on INK, 9.5 to 1; the door's secondary text (#6484b2) is 5.4 to 1.
Type
Display: Rajdhani, tight and upright. Body: Exo 2. Readouts, kickers and the line under the wordmark: Share Tech Mono (DejaVu Sans Mono where it is not loaded), uppercase, tracked at 0.3 to 0.46 em. Headlines are short sentences with full stops: Make it. Post it. Get paid.
Rules of use
- Do
- Keep clear space of one bracket width around the mark and the wordmark. Use the gradient on ink, flat SIGNAL where one color is needed, white on photographs and film, ink on light paper. Pair the readout with the full name on first use: A[OC], the AssetShop Operating Channel.
- Do not
- Do not set A[OC] in a typeface, recolor it, round the corners, add a third color, rotate it, outline it, place it on neon or on busy imagery, or write it as AOC, A(OC) or A-OC. Do not use the initials alone as a hashtag; the tags are #AssetShop and #OperatingChannel.
- Naming
- The product is the Operating Channel. The brand is AssetShop. The public readout is A[OC]. The company is Web3 Ventures Enterprise. The platform is EOS. In code, routes and paths, the codename atlantica remains; it is never shown to the public.
Files
/estate/atlantica/brand/ · aoc-mark.svg · aoc-mark-flat.svg · aoc-mark-mono.svg · aoc-mark-ink.svg · aoc-mark-tile.svg · aoc-avatar.svg · aoc-mark-512.png · favicon.svg · aoc-wordmark.svg (and -flat, -mono, -ink) · aoc-lockup.svg (and -mono, -ink, -horizontal) · og-aoc.jpg (1280 by 720) · og-aoc.png. Every SVG is drawn with paths and carries no font; the subline under the lockup is the one text element and names a system monospace.